Database Publishing

What is database publishing?

Database publishing is a method of producing catalogs more efficiently and with more personalization. Database publishing involves saving nonformatted content in databases and automatically assembling the content on page templates at the point of generating the catalog. The result is a fast and cost-effective way to produce catalogs.

What are three advantages of database publishing?

A major advantage of database publishing is the ability to create personalized catalogs for various target audiences. By linking databases with the publishing tool, companies can respond specifically to the needs and interests of their customers. This leads to higher customer satisfaction and a better conversion rate.

Another advantage is more consistent data. The central administration of information in the database ensures that all product information is current and correct. Central management reduces the rate of errors and reduces the effort required to manually check data.

Database publishing also enables catalogs to be updated more rapidly. Changes to product data can be made in the database, and then the modified data automatically fed into the catalog. This method saves time and ensures that customers always have the most up-to-date information at their fingertips.

In summary, database publishing offers several advantages for producing catalogs. Companies that use database publishing can work more efficiently, create personalized content, and increase customer satisfaction. Database publishing offers a modern and future-oriented way of creating catalogs and meeting the needs of the digital age.

How can T+S help my company take full advantage of database publishing?

The database part of database publishing is at the heart of a product information system (PIM system) or master data management system (MDM system). T+S offers a sophisticated PIM system called Contene. When you maintain your product data in Contene, you can automate your catalog production processes to a high degree. Product information, product images, and metadata about products are stored in Contene and then processed or inserted into templates and layouts.

T+S can assist you to develop modern database publishing processes, from discussing your requirements to evaluating the best way to produce catalogs and technical documents, to introducing Contene into your environment, should that be the best PIM system solution for you.